Brand Standards

The Penn brand is an integral component of the overarching Penn experience. Our insignia are as central to the University as College Hall, Locust Walk, or Benjamin Franklin. These symbols play an important role in promoting the University and as such, it is important that the logo not be physically altered.

PLEASE NOTE: A new style guide and revised Penn shield were released on Dec. 17, 2019. Please familiarize yourself with the guidelines and abide by the usage rules and scenarios outlined therein.

While the revisions to the Penn shield are minor and are largely invisible to the casual viewer, the shield should be replaced in your logos as you redevelop branding materials.

View Style Guide
University of Pennsylvania Logo

Logos and Branding

Information on the Penn brand including logo downloads, usage rules and the official logo style guide.

UPenn Merchandise

Use of Name & Licensing

Information on the appropriate use of the Penn name and rules regarding merchandising (approved vendors, stationery orders, etc.).

Benjamin Franklin Statue


Get help with branding questions.

Flag with UPenn Logo

Central Penn Web Identity

Information about the central University website branding including color, typography and use of the central Penn web identity.