Brand Standards

The Penn brand is an integral component of the overarching Penn experience.
Our insignia are as central to the University as College Hall, Locust Walk, or Benjamin Franklin.
These symbols play an important role in promoting the University and as such,
it is important that the logo not be physically altered.

penn logo

Logos & Branding

Information on the Penn brand including logo downloads, usage rules and the official logo style guide.

merchandise at the penn bookstore

Use of Name & Licensing

Information on the appropriate use of the Penn name and rules regarding merchandising (approved vendors, stationery orders, etc.).

ben on the bench


Get help with branding questions.

penn flag with logo

Central Penn Web Identity

Information about the central University website branding including color, typography and use of the central Penn web identity.