Use of Name & Licensing
USE OF NAME POLICY
The University regulates use of its name, including University of Pennsylvania, Penn, the names of its schools and programs, its shield and related insignia, trademarks and logos ("insignia") to ensure that such use is related to the University's educational, service and research missions and promotes its objectives. Responsibility for overseeing use of the University's names and insignia lies with the Secretary of the University.
Responsibility for overseeing use of the University's names and insignia lies with the Secretary of the University.
The University name and insignia may be used on products or in connection with services offered by outside entities only when under license from the University.
The Penn logo and the University shield are graphic manifestations of Penn's reputation and play an important role in communicating and reinforcing the brand identity of the institution. To promote the Penn brand, the University permits the manufacture of apparel and other items bearing its name, trademarks, and images by extending a license to specific vendors who produce a variety of products available for purchase.
Responsibility for overseeing Licensing and merchandising lies with Penn's Business Services Division.
Additional Information on Licensing
A new style guide and revised Penn shield were released on Dec. 17, 2019. Please familiarize yourself with the guidelines and abide by the usage rules and scenarios outlined therein. While the revisions to the Penn shield are minor and are largely invisible to the casual viewer, we recommend it be replaced in your logos as you redevelop materials using it.