Web Identity

The Central Penn web identity is meant to be to unique to the top-level pages of the domain and the sites maintained by University Communications. Please do not copy the look and feel of the Penn homepage for other sites. Schools and departments who wish to partake of the central identity are encouraged to use the color and typographic standards below.

The central Penn homepage was redesigned and launched the spring of 2015. It utilizes the following typographic and color standards.

Questions about the central Penn web identity should be addressed to ucomms-web@lists.upenn.edu.


Central Penn Web Homepage

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The website design utilizes two typefaces. Open Sans is most frequently used. Gentium Basic and Gentium Basic Italic are used less often and reserved for style and contrast. Both typefaces were selected for clarity and because they compliment the fonts used in the central University identity and are available for free use via Google Fonts.

Gentium Font Example

Gentium Basic and Gentium Basic Italic

This font is available for free use via Google Fonts.

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A new style guide and revised Penn shield were released on Dec. 17, 2019. Please familiarize yourself with the guidelines and abide by the usage rules and scenarios outlined therein. While the revisions to the Penn shield are minor and are largely invisible to the casual viewer, we recommend it be replaced in your logos as you redevelop materials using it.


View Style Guide